“Zorb is often used in advertisement, and this is not surprising us.” --The ball’s inventors declare- “It is quite nice for working as a model”.

It cannot be denied: the list of advertising actions with Zorb’s participation impresses. Colligating the Western experience (Russian one is absent, we are in the very beginning of the way yet!), we determined the formulas of success. As it happens, they are extremely easy, but don’t detract from zorb’s merit. They unveil its potential, but don’t make it final, leaving the way open for fresh ideas. Perhaps, the magic power of advertisement may be in this? Let’s try to clarify. So…Show them the gimmick! All the new is always interesting. Those one, who will be the first in using Zorb, can extract maximum from the corresponding advertisement without great efforts. Well, just the appearance of the ball attract even the most pampered public: if not to roll then just to see! Share your pleasure. 
At presentation of new TV channel in Singapore Zorb rolled along the central streets. All the wishing were invited to attach themselves to the festivity: to roll, to greet the channel with the opening, to pass regards to friends. As a result, the evening news rating exceeded all expectations. Take for a roll free of charge. The love to free of charge amusements is ineradicable. Roll in zorb presenters of caps, labels, packagings and people will turn to you. This is not a lottery with a mystical car as a main prize, but the tangible pleasure, accessible here, now and free of charge! Push off the associations. Zorb is the huge ball: it can be a planet, an apple, a wheel, a billiard-ball or a bowling ball. Or a football - It is notable that Korean McDonalds make zorbing an “official” amusement during World championship. Zorb feels itself equally comfortable on any sports actions – from the extremal skateboarding to the respectable golf. It is absolutely not important the games are with the ball. Ice zorb-show was successfully held as a part of NHL hockey tournament, and Nike company used zorb in track-and-field events in Australia. Use zorb for other agendas. Zorb is transparent – this feature has been taken into consideration by New Zealand supermarkets network. The balls were installed at parkings near supermarkets and put inside valuable prizes for lottery winners. Filled up coupons were put down into Kids zorbs, used as lottery drums. Thus, in the atmosphere of an absolute transparence the drawing of TV-sets, computers and other useful little things passed. Strengthen the team spirit. A lot of team games – children’s, family and adult – can be organized around zorb. City festival or a corporative party with zorb’s participation have all the chances to be really excellent: get the presents out of zorb with the help of special magnetic fishing tackle, hit the ball into zorb’s gate like in basketball, get over a obstacle short distance on the speed. Don’t be afraid to look back to your childhood, and you’ll remember the event for a long time! Use the square. City rolling is as popular as out-of-town one. Fields for zorbing are organized at the streets and squares, in parks and miniparks. Inflatable stages supersede natural landscape without prejudice to beauty of show and sensory acuity. Russian designers created a stage suitable for placing in “Gazelle”, what substantially simplified and made cheaper the transportation on long distances. Think extensively. Try to calculate how many people will see a Logo, if branded zorbs will be placed in summer at all Black Sea resorts? And in winter – at all the mountain skis resorts? And on the 1-st of September – near all the universities? Epilogue. You don’t need to be a great specialist in advertisement for knowing that brave, inventive and generous people win any fight. Fortuna chooses them oftener then stingy stodgers.P.S. The list of advertising campaigns have been held with Zorb using:| COMPANY | COUNTRY | YEAR |
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| Ansett | New Zealand | 1997 | | Reebok | Netherlands | 1997 | | Chan Brothers Travel | Hong-Kong | 1999 | | Kellogg's | Great Britain | 1999 | | Apollinaris & Schweppes | Germany | 1999 | | Phillip Morris | Czech | 1999 | | Nike | Asia | 1997 | | New Zealand Tourism Board | USA and Asia | 1999 | | NHL - Washington Capitols | USA | 1999/2000 | | Guinness World of Records | Great Britain | 1999 | | Admiral Software Solutions | Belgium | 2000 | | Planet Sport | Ireland | 2000 | | Lipton Ice Tea | Belgium | 2000 | | ASB Auckland Savings Bank | New Zealand | 2000 | | ANZ Bank | New Zealand | 2000 | | Disney World | Florida USA | 2000 | | Sea World | San Diego USA | 2000 | | V Sports Drink | New Zealand | 2000/2001 | | Golden American | Poland | 2001 | | Bugles | Great Britain | 2001 | | Nissan | Great Britain | 2001 |
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